Hileret mate

I had the pleasure to be part of the launch strategy of the new Hileret sweetener for mate. In Argentina, and some other countries nearby, mate is much more than just a drink. Mate is tradition. It means friendship, it is company whether you are with someone else or just alone.
That’s why this project was so beauty, cause through different significant phrases I could illustrate those special moments.

Art direction: e4Creatividad
Client: Hileret