I grew up in a family where art was always present, and from a young age, I developed a love for drawing, painting, and working with my hands. This passion led me to study graphic design, where I discovered artistic expression as a powerful tool for communication. Over time, I expanded my skills in illustration, typography, and lettering, always looking for ways to bring text and image together in meaningful narratives.
I have had the pleasure of working with clients such as Penguin Random House Spain, Grupo Planeta, Edizioni Piemme, Harper Collins, Hachette, and Mudpuppy in the publishing sector. Additionally, Hallmark Cards, Design House Greetings, and Design Design Inc. are some of the companies that have licensed my designs.
Throughout my career, I have also developed various typefaces, several of which were selected by the Bienal de Tipos Latinos.
My illustrations aim to reflect the warmth and expressiveness of everyday life. I love creating visual worlds that invite readers—both young and old—to connect with the stories that move me. Whether it’s children’s books, educational projects, or illustrated narratives, my goal is to convey emotions and sensitivity through each piece of work.
If you have any question, or you like to work or collaborate with me in a project,
you can write me to hola@caromarando.com
Artist Representation:
Astound.us
Teaching
ONLINE COURSE
Lettering: From Drawing to Digital Refinement
A Course by LetterMafia
Explore the principles of hand lettering and the possibilities of digital tools to create letterings inspired by your favorite places.
ONLINE COURSE
Identidad de marca
Branding for Entrepreneurs
You will learn step by step how to define all the elements that make up the visual identity of your business.
Online course through the online classroom of mamaemprende
Press
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Mi hemisferio-cerebral-ni-idea sumamente inspirado por Caro Marando
By Alma Singer Blog.
"Y de mi hemisferio-cerebral-ni-idea llega mi total admiración por Caro Marando, diseñadora gráfica…"
May, 2021.
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Lake Coloring Books Blog Interview
By Lake.
"Fabulous types and good vibes are how we would describe Carolina Marando’s art. This passionate designer and typographer from Buenos Aires …"
April, 2021.
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Historias de mujeres apasionadas (y, sobre todo, resilientes)
By Id4you Agency.
"¿Cuáles fueron tus desafíos a nivel laboral? Trabajé en una empresa de desarrollo de software, en el área de…"
April, 2020.
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Estoy Free® Podcast
By Andrés Sentis.
"Carolina Marando es diseñadora y está especializada en Lettering. También forma parte del colectivo LetterMafia. Hablamos de sus proyectos, de laburar …"
June, 2019.
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La Letra: Entre lo estético y lo funcional
By Fundación Gutenberg.
"Ya desde la primaria, la letra captaba el interés de Carolina: cada carátula o separador de
carpeta eran una excusa para estudiar la letra, su arte y funcionalidad...."
November 30, 2017.
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Presentamos French Bulldog, la nueva script de Sudtipos
By Graffica.info.
"Creada por la diseñadora Caro Marando y el diseñador Ale Paul, la familia French Bulldog resulta una script..."
November 29, 2017.
Past events
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TypeThursday BCN
TypeThursday is a meeting place for people who love letter shapes. It is currently in different cities around the world. I had the pleasure of being invited to the Barcelona edition and to share the stage with incredible colleagues. I talked about how we can appropriate the spontaneous and “wrong” of the handmade characteristics through the design and creation processes of different typefaces.
March 09, 2023.
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Tipos Latinos
Within the framework of the biennial Tipos Latinos 2018, I had the pleasure of giving a talk: «Appropriating the error», the «behind the scene» of French Bulldog, a typography that makes spontaneity emerge from chaos, with different forms that flow randomly, creating thin and thick strokes trying to follow the rules with unpredictable results.
October 22, 2018.
Maratón Tipográfica
Maratón Tipográfica was a typography event, organized by Pulpa and the Xul Solar School of Art, in the city of Junín, Buenos Aires, Argentina. I gave a talk: «When I threw myself into the letters soup» and a workshop: «Amphibious Alphabets».
The event was aimed to students and graphic designers and more than 500 people attended.
Agost 22 & 23, 2018.
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La Noche de los museos
With an attendance of approximately 900 people, every year Fundación Gutenberg opens its doors in the framework of «The Night of the Museums», organized by the Government of the City of Buenos Aires. The guests discover the magic of the graphic, the tactile, the creative processes and its potentials. I dictated an open Lettering activity to public of different ages.
November 04, 2017.